Dive Temporary:

  • GNT Group has launched high-intensity blue meals coloring comprised of spirulina, a blue-green algae. It’s accessible in each normal and micronized powder type, the corporate stated in a launch. The Exberry model of high-intensity blue powders accommodates no trehalose, a kind of sugar.
  • The corporate stated the brand new merchandise enable meals and beverage makers to formulate instantaneous drinks, hard-panned gadgets, fondant icing, white chocolate and different merchandise with a higher-intensity blue colour comprised of a pure and traceable supply.
  • “The problem of reaching vibrant blue colours in meals utilizing solely substances from a pure origin is nicely understood. Nevertheless, naturalness is what shoppers are demanding so there’s strain on producers to ship that,” Sonja Scheffler, GNT product supervisor, stated within the launch.

Dive Perception:

It has been tough to supply naturally sourced high-intensity blue hues for meals and drinks. In consequence, the market demand for them is excessive as shoppers flock to scrub label and more and more care extra about what goes into the meals they eat. This has been a increase to firms like GNT. The corporate stated it lately doubled spirulina processing capability at its state-of-the-art facility within the Netherlands.

Pure colours have change into an enormous method for meals firms to draw shoppers to merchandise. A 2017 world client survey from GNT discovered 79% of shoppers outline “pure” as being made with out synthetic colours. Due to this sentiment, producers have been phasing them out of their merchandise and shifting to pure substances with robust colours. Lately, Hershey, Common Mills, Nestlé, Campbell Soup and different meals giants have created new gadgets or reformulated older recipes with out synthetic colours.

Whereas blue is the favourite colour for a lot of shoppers, it performs features past simply visible attraction. Colours additionally tease anticipated flavors to shoppers. Analysis discovered 90% of customers make up their minds about shopping for a product from its colour and perceived style. If the colour is interesting, they’re extra probably to purchase it.

Colourful meals are significantly widespread with millennials since they use Instagram and different social media platforms to indicate off their newest treats. Colourful and delicious-looking meals is extra more likely to be photographed and shared with family and friends on social media — giving producers one other potential advertising and marketing increase.

Many meals and beverage producers have been utilizing vivid colours to draw shoppers. Lately, Barry Callebaut launched a brand new ruby chocolate, Kellogg began a cupcake-flavored Unicorn Cereal with pink, purple and blue rings, and Campbell’s Pepperidge Farm debuted Goldfish Colours snack crackers with hues sourced from crops. This pattern may push extra CPGs to make use of colourful pure substances, such because the GNT blue hues, when creating new merchandise.

Algae has change into a well-liked supply of pure pigment to paint meals. Based on the New York Occasions, the U.S. Meals and Drug Administration authorized a petition from Mars in 2013 to make use of spirulina to make a pure blue coloring for meals. In 2015, Sensient Meals Colours Europe developed a vibrant pure blue colour extracted from spirulina that could possibly be utilized in confections, gum, ice cream, sorbet and frostings. 

Whereas Mars had lengthy sought a pure supply of blue for its M&Ms, solely lately have Ohio State College meals scientists provide you with a vegetable-based blue coloring for that product, Skittles and different Mars candies. They have been issued a patent in November 2018 for the dye comprised of crimson cabbage and purple candy potato.

As these pure blue coloring substances change into extra frequent, it is attainable the substitute blue shade utilized in merchandise like Common Mills’ Trix cereal and Hershey’s Jolly Rancher blue raspberry exhausting sweet will change into a much less acquainted sight on labels as they’re changed with these new blue-green algae substances. 

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